Greetings from the President
We, a company that started as a bicycle parts processing business, began importing and selling childcare products from 1979.
We were among the first companies to import baby carriers with the “front carry” style from the United States when the “babywearing” style, where babies were carried on one’s back, was still dominant and popular in Japan. offering a new proposal to the child-rearing scene in Japan. This was the catalyst for us to embark on our journey as a baby carrier manufacturer.
Our corporate philosophy is “Creating with You in Mind.” Through the products we propose, we aim to lighten the burden of childcare, bringing the “joy of parenting” and the “emotional satisfaction after overcoming challenges” to our customers raising young children.
This philosophy is not only the company’s but also my personal belief. As an employee and as an individual, I want to uphold the principles we established since the company’s inception.
With these aspirations in our hearts, amidst the ever-changing times, we will continue to contribute to society by using the steadfast safety technology and experience we have accumulated through our commitment to craftsmanship. Our goal is to create a world where everyone involved in childcare can live comfortably with smiles on their faces and contribute to the sustainable development of society.
Yuichi Yagisawa, CEO